P90X is a 90-days home fitness system developed by Tony Horton, a senior level trainer at Beachbody. The 90-days program includes 12 workouts that uses resistance and body-weight training like cardio, abs workout, martial arts, yoga, and plyometric.
The 90-days fitness plan comes also comes with a nutrition plan, workout calendar, and fitness guide. The fitness plan by Beachbody focuses on ‘muscle confusion,’ that’s a cross-training method that switches the order of exercises and incorporates varied movements in the body. It is also believed that this ‘muscle confusion’ prevents the body from adapting to exercises over time that results in continual improvement and minimizing plateaus.
Beachbody’s Insanity is a 60-day workout regime program that focuses on strenuous stamina training. For Beachbody, Shaun T. developed the Insanity program that emphasis on the maximum interval training. The interval training method of exercising mainly deals during which one work out strenuously for 3-4 minutes and then rests for approximately 30 seconds before starting the process again.
No weight or any other equipment are needed for this workout. The Insanity workouts are strenuous and designed for those people who are already in a good shape. This training regime is not intended for people with pulmonary, cardiovascular and metabolic diseases, obese people and diabetics and people with orthopaedic limitations.
For Beachbody, Shaun T. also developed another fitness program that is called Focus T25 which was released in September 2013. The fitness system has only two cycles, Alpha & Beta.
During the Alpha cycle, workouts are centred on building the foundation of total-body fitness. It allows the user to perform cardio that help in burning calories and improves their speed and agility. At the same time, it develops strength and resistance training that does not require any lifting any weights.
While in the Beta phase, the 25-minutes workout focuses on core cardio. With speed drills, calories are burned accordingly. In order to give individuals core fitness, Focus T25 features on both vertical and horizontal moves.
Carl Daikeler, Chairman/Chief Executive Officer
Carl Daikeler is the creator of Beachbody.com. There was no shortage of workout DVDs prior to Beachbody, but by the combination of Carl’s personal pursuit to maintain his own fitness program and his perception towards the health care crisis due to obesity has redefined in-home fitness.
The Beachbody Approach by Carl is a fitness program that has gained the attention of millions of satisfied customers and generated over $1.3M through sales.
Carl Daikeler sole focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the enormous Team Beachbody Coach Network, Carl’s main goal is to create the largest community of health and fitness-related peer support in the world, which is devoted to three main approaches:
1. Stay Alive;
2. Share the experience with people around; and
3. Improve the nutrition.
Jon Congdon, President, Beachbody, LLC
As co-founder of Beacbody, Jon Congdon is influential in affecting the mission of the company and looks into increasing their vision and growth. Mr Congdon oversees media distribution channels and International business to increase the Beachbody market worldwide.
Jon Congdon’s pledge in fashioning well-tested, effective merchandises has helped the company in building a worldwide reputation for quality programs and merchandise that deliver the results in real time. The stellar reputation of company has built in its first 14 years of business that have earned it many awards and accolades, that also includes A+ rating from the Better Business Bureau, and multiple Telly Awards.
After starting his career at Procter & Gamble, Jon Congdon travelled the entire world before he started teaching science for more than three years in California. In 1996, Jon joined chief advertisement marketer Guthy-Renker where he first met Carl Daikeler and two then collaborated on multiple marketing campaigns before starting Beachbody in 1998.
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